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MBA Digital Management of Tourism and Hospitality
| | | | MBA Digital Management of Tourism and Hospitality
MBA Digital Management of Tourism and Hospitality2019-06-27T10:39:48+01:00

MBA Digital Management of Tourism and Hospitality

Title state-recognized “Manager of the Operational Unit” (Digital management of tourism and hospitality) recorded in RNCP, Level 7, by order of 29 July 2014 published in the Official Journal of 9 August 2014, issued by the Association for the College of Paris.

MBA Digital Management of Tourism and Hospitality

Title state-recognized “Manager of the Operational Unit” (Digital management of tourism and hospitality) recorded in RNCP, Level 7, by order of 29 July 2014 published in the Official Journal of 9 August 2014, issued by the Association for the College of Paris.

Calendrier des actualités

Durée

Avec un Bac : 5 ans
Avec un Bac+2 : 3 ans
Avec un Bac+3 : 2 ans

Pré-requis

Pré-requis

1ère année   : Bac
3ème année : Bac+2

Niveau des formations

Niveau

Bac +5

RNCP KEYCE Academy

RNCP

Niveau I français
Niveau 7 européen

The tourism and hospitality fields have undergone a revolution in recent years: the MBA Digital Management of Tourism and Hospitality is dedicated to these new challenges. Digital, innovation and international development are the core of our training program.

The program is punctuated by special activities in order to get a practical experience of the business: intake in a Parisian palace, seminar in an innovative touristic place, study trip to Asia, America or Africa entirely organized by students, creative contest, company visit every month…

In this highly employable industry, integration is guaranteed for mobile, bilingual and experienced applicants. This is why the training is based on a part-time rhythm, allowing each student to do an internship or find a student job simultaneously with their training. It includes an internship abroad.

Join the MBA Digital Management of Tourism and Hospitality: the new worlds of tourism and hospitality are yours !

4th year
Deepening

5th year
The insertion

4th year

Full time course

5th year

Full time course

Career opportunities

  • Hotel manager

  • Concierge Manager

  • Sales manager

  • Director of Promotion

  • Hotel Relations Manager

Admission procedure

Program and subjects taught

1ST YEAR

The year of deepening

To understand the spirit of analysis and synthesis

  • Digital strategy
  • E-reputation
  • Crisis communication
  • Geopolitics
  • Fundamentals
  • Financial analysis
  • Business plan
  • Sales strategy
  • Personal development
  • IT programming and reservation system
  • Overview
  • Territorial promotion strategy
  • Typology
  • Industry players
  • Rating
  • Trends and innovation
  • Study trip
  • Digital week contest
  • Professional thesis

2ND YEAR

Year of insertion

Prepare for entry into the labor market

  • E-business
  • Design thinking
  • Customer experience
  • Yield management
  • Data science
  • Social responsability
  • Intercultural management
  • Company visits
  • Luxury travel and tourism
  • Land use planning
  • Ethics
  • Turnover growth and profits
  • Asset management
  • Development of hotel activitites
  • Study trip
  • Business creation competition
  • Profesional thesis

Portes Ouvertes
Sessions d’information

5 GOOD REASONS TO FOLLOW OUR MS DIGITAL MANAGEMENT OF TOURISM AND HOSPITALITY

1

At least six months of professional experience in the tourism or hospitality industry.

2

At least one professional experience abroad.

3

A year of complete professional training in the tourism and hospitality industry.

4

Curriculum taught in English.

5

Professional certification in management recognized by the State at Level I.

Autres formations BAC+5